MATRADE - Market Development Grant (Part I)

Matrade Grant to SME

Matrade Grant to SME

RM300k MATRADE Grant to SME 

Do you know Market Development Grant from Matrade? 

An export facilitation in the form of a reimbursable grant start from Year 2002 to facilitate Malaysian exporters’ in promoting Malaysian Made products or services globally
 

Let’s illustrate with a simple real case:

Scenario

AAA Sdn Bhd (Actual name of company is conceived to protect the confidentiality) is a cup noodles manufacturer in Malaysia, with over five (5) years of business history. 

Their products can be found in the most sundry, convenient, groceries shop. Over the years, they have expanded their product range in tandem with local market demand and taste.

Struggle

In the past, AAA focus only on local Malaysia market. 

With easier access to manufacturers and improvement in logistics, AAA market shares is getting smaller and smaller which translate into reduced revenue over years. 

Realizing the local market will continue to become more and more competitive for AAA to grow, the management knew they had to expand beyond the country. 

Solution

After in deep market analysis, they decided to expand into Taiwan market for a variety of strategic reason.

After market research on the Taiwanese market, they develop a low risk market penetration strategy for the new market. They decided to participate an International Trade events in Taipei Nayang Exhibition Centre on 31st December 2020 to promote AAA cup noodles.

Stay tune in our next ektp on how Matrade can assist AAA in penetrating Taiwanese market.

Sources
MATRADE MDG Guidelines: <Click Here>
Other MDG FAQ: <Click Here>
 

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